Carnival Theme Creates Impact

A project with limited volume but high values – creating a healthy snack station for kids. When New World Matamata wanted to show its littlest customers how much they “mata”, we took on the challenge and create a new spin – wheels and all – on the offer of free fruit.

Services Provided

The fruit-for-kids concept is well-tested, but we knew this was an opportunity to help New World stand out from competitors and to enhance the store’s visual appeal for shoppers of all ages. In a retail landscape where so much is familiar and standard, this cute little cart allows the store’s owners to express their own special character in their supermarket.

We're committed to bringing our customers’ ideas to life, and we were happy to incorporate this store’s request to include a personalised message to kids, “You Mata & deserve the best!” This stand-out little affirmation works effectively to make locals feel at home and to charm visitors to Matamata – this cute little fruit cart and its slogan are sure to be snapped and shared by happy visitors.

Services Provided

Consultation, concept design + engineering, testing, component manufacturing, assembly, logistics and delivery.

Research indicates this little cart has potential to make big impact:

Around 40% of parents say that their children influence the choice of the specific retailers they consider
17% – 26% of grocery shoppers are accompanied by children
Emotion helps win customer loyalty and retailers are successful when they provide positive experiences that families won’t forget