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GROCERY & LIQUOR

RETAIL

SYSTEMS

RACKING SYSTEMS

SPECIAL PROJECTS

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Creating Atmosphere

For Liquorland Stonefields, we created fixtures that do more than just hold bottles – they create atmosphere, giving customers a sense of old-world warmth and prestige.

Services Provided

Consultation, floorplans, engineering, testing, component manufacturing, assembly, logistics and delivery. 

Collaborating with Stonefields, we created a liquor environment that feels more like a curated cellar than a bottle store. Warm timber, black steel framing and backlit feature bays give the space depth and character, while tall wall shelving and mobile islands deliver serious capacity and flexibility.

 

Clear category signage, strong sightlines and a bar-style counter make it easy for customers to navigate and make it enjoyable to spend time in – and smart details like ladder access, castor-based displays and consistent bay sizing keep the store efficient for the team behind the scenes.

Impact through the Details

Delivering strong visual identity & warmth:

  • Material palette – Timber posts, shelves and counters against dark framing and high-ceiling shadows give a warm, bar-like feel rather than a cold warehouse

  • Consistent details – The same timber, black metal and shelf profiles repeat through the store, so it feels designed as one environment, not a collection of random fixtures

  • Tall wall bays create a “library of bottles”, giving drama and a sense of abundance

  • Backlit shelves, framed sections and feature walls make premium products glow, drawing the eye

  • Foreground elements (islands, end bays, feature stands) add layers so customers are always looking through the store, not at a flat wall

 

Clear zoning & easy navigation+ blending retail and hospitality​

  • Long, straight aisles with strong sightlines create a clear path through the store

  • Category and country-of-origin rails sit cleanly above products so customers can scan quickly

  • Islands form promotional / impulse areas without blocking circulation

  • The bar-style counter area with timber, black shelving and pendant lights feels more like a tasting bar than a checkout

  • Warm lighting and textures make the store feel comfortable yet premium, complementing the Liquorland brand

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Fresh Choice Sumner

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New World Stonefields

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Liquorland Stonefields

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Fresh Impressions

Clean Lines, Clear Choices

GoodDesignMatters.

GET IN TOUCH

0800 690 220

+64 6 349 1789

info@gdmretail.com

ADDRESS

25 Gilberd Street

Whanganui

New Zealand

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