Equipping
Every Adventure

At Macpac Newmarket, fixtures translate the brand’s “gear for the real world” ethos into a calm, aspirational store environment. The store is a flagship example of how thoughtful fixture design supports a brand.

Warm timber, clean lines, clear choices

A palette of black steel frames, pale timber shelves and warm flooring gives the space depth and a contemporary feel. It's sturdy, honest and quietly premium. Our fixtures and fittings reinforce the brand's quality and reliability, making cross-category shopping simple, and giving the team a flexible platform.

Tall perimeter walls present goods related to insulation, equipment and packs in strong vertical blocks, while low gondolas and tables in the centre of the store keep sightlines open and guide customers naturally from footwear to outerwear and accessories. The overall effect is a space that feels curated rather than crowded, where technical product is easy to understand and compare.

Elements that deliver results

A clear read of the range

Perimeter “gear walls” with consistent bay widths and strong category headers make it easy for shoppers to scan at a glance and move directly to what they need.

Cohesive presentation

Repeated black frames and timber shelves tie product categories together. Despite a wide range of colours and shapes, the store is visually quiet and focused.

Storytelling at key touchpoints

Mannequin platforms and feature bays show outfits and seasonal looks, from base layers to outer shells, helping customers picture how pieces work together

Easy comparison and access

Low gondolas and double-sided racks in the centre create generous aisles and clear pathways. Customers can explore options without feeling cramped.

Flexible, hard-working modules

Shared components – shelves, hanging rails, hooks and under-storage – mean the same fixtures can carry tents one season and apparel the next. Integrated plinths and storage units keep bulky stock close at hand but unobtrusive.

Robustness that matches the product

Solid steel construction and timber details feel as durable as the gear itself, reinforcing Macpac’s promise of reliability and standing up to heavy use in a busy urban store.